Kruptos Font Branding
Having created a cryptic digital typeface I really wanted to get the message out into world. As a student and with few contacts any promotion for my font would be generated on my own. These images are the result of that.
Targeting the internet savvy, social media generation I chose styles I felt would be relatable, selecting fashionable imagery to mimic. Superdry and current popular clothing brands were a source of inspiration. Whilst advertising, I wanted to find out fonts worked well with my font, whilst creating a strong body of work for my portfolio.
Targeting the internet savvy, social media generation I chose styles I felt would be relatable, selecting fashionable imagery to mimic. Superdry and current popular clothing brands were a source of inspiration. Whilst advertising, I wanted to find out fonts worked well with my font, whilst creating a strong body of work for my portfolio.
With a strong focus on typography, this project was also set to include minimalist graphic illustrations to enhance the work.
This images did get published on a few minor blogs with little or no impact in downloads of the font.
This images did get published on a few minor blogs with little or no impact in downloads of the font.
The font is available at http://www.dafont.com/kruptos.font
